STRATEGIC PARTNERSHIPS AND COLLABORATIONS THAT GENERATE AUTHENTIC, RELATIONSHIP-DRIVEN ENGAGEMENT BY CREATING IMMERSIVE AND INNOVATIVE BRAND MOMENTS THAT BUILD REAL COMMUNITY.

Samantha specializes in creating and leading elevated culinary events and workshops - where cooking and DIY becomes experience and experience becomes connection. Designed for brands, entities, and private groups seeking creative culinary and DIY experiences.

CLIENT: Z SUPPLY

THE WORKSHOP THAT BECAME THE BEST EVENT THEY’D EVER ATTENDED - A hands-on holiday experience that turned influencer gifting into genuine brand love.

CONCEPT: Rather than a standard gifting event, Samantha designed a collaborative Holiday Host Workshop at The Salt Horse - a series of intimate and interactive stations where influencers learned real hosting skills and crafted take-home items for their own holiday gatherings.

EXECUTION: Full concept, venue curation, station design, creative collaborator sourcing, and on-the-day hosting - ensuring every touchpoint felt intentional, warm, and on-brand for Z Supply’s collection.

RESULT: 100% of attending influencers called it the best event they had ever been to.